Precisely, the hybridization of the target audience Consumer Email List has been the great push for brand communication and advertising to abandon Consumer Email List campaigns focused on a single medium and embrace a transmedia strategy that Consumer Email List encompasses all the ways in which a potential client can receive a message . . This omnichannel situation should be the goal for most companies and brands.

Although it is also true that not all can Consumer Email List dedicate the same resources to online and physical marketing, in the same way that Consumer Email List not all potential customers for a product are divided exactly into 50% digital Consumer Email List and 50% traditional consumption. This varies depending on the consumer and the brand. Therefore, to follow a good and adapted omnichannel strategy.

It is essential to optimize the mix of channels Consumer Email List used , balancing the investment in different media to achieve the best results. And Consumer Email List there is only one way to achieve it: carry out a process of collecting information from the target audience through different tools together with a continuous review of the channels that Consumer Email List we want to use in transmedia communication. But what are the most characteristic paths for omnichannel strategies?