Jun 11, 2022
In Questions & Answers
The author disassembled a product manager interview question, explained the thinking direction after getting the question, and shared it with everyone~~ 1. Interview bulk sms service questions 1. Background A few days ago, I received an interview call from Changchun (a data operation enterprise) and asked to do a written test question. The content of the written test (automobile industry) is as follows: Analyze the existing xxx APP and xxx applet, analyze their bulk sms service respective positioning, and some product functions/interaction improvement points based on this positioning, and select 1-2 functions to make a high-definition prototype. Written test presentation feedback pdf will do~ So today, let's talk about analyzing the same product, how to think about it and dismantle it. 2. Review questions (1) Identify the problem Industry: Automotive Industry Application scenario (terminal): APP, applet Function/interaction optimization points: 1~2 High security prototype: 1~2 (2) Keyword dismantling bulk sms service Find explicit and implicit keywords Explicit: APP, applet, positioning, function, interaction, prototype Implicit: application scenarios, user groups, business framework, process logic 3. Think before you act Understand the product background and product appearance information, so as to find bulk sms service out what is the entry point of each terminal to the user? Think first, do not rush to experience the products of these two terminals. First, how do the users who intend to purchase a car obtain relevant information on car purchases? APP: For example, the relatively early mature platform "Autohome", or the recommendation of people around you; then, if you are a novice, will the download bulk sms service rate of "xxxx APP" for users be very high? Of course not (of course, the current APP download weight is very high), so what is the existence value and scenario of this APP? There is one word, private domain traffic! right! It is operated for users acquired through online and offline publicity channels, so bulk sms service the users of the APP are car owners and users who have participated in operating activities (fan users). Applets: The APP has been discussed, so there is no need to elaborate too much on the applet.