These frustrations allow us to think industry leads more clearly about the difference between the digital world and the printed world, in what refers to the book, to reading, to knowledge, to pleasure. What is experienced in the immediacy of relationships became industry leads impossible and, in a certain way, the compensations produced a deep perception of what is missing. In my opinion, the essential difference, and one that must be recognized in all industry leads cases, is the difference that exists between the logics that govern these two forms of relationship with what is written. The logic of the bookstore, of the industry leads library, of the newspaper page, of the printed book is a logic of the passage, of the journey between shelves, between spaces, between texts. The reader is a poacher, a pilgrim, a traveler. The logic of textual production industry leads and reading in the digital environment is, instead, a thematic, topical and, finally, algorithmic logic. The reader is, here, predictable. If the logic of the journey brings surprises, discovery of the industry leads unexpected, of the unknown, The logic of the digital world transforms industry leads both texts and their readers into databases. finally, algorithmic. The reader is, here, predictable. If the logic of the journey brings surprises, discovery of the unexpected, of the unknown, the logic of the digital industry leads world transforms both texts and their readers into databases. finally, algorithmic. The reader is, here, predictable. If the logic of the journey brings surprises, discovery of the unexpected, of the industry leads unknown, the logic of the digital world transforms both texts and